Ashe Clinics
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Brand Identity System · 2026

Ashe Clinics
Brand Guide

Everything needed to apply the Ashe Clinics brand consistently — colours, typography, components, voice, and usage guidelines. Named in honour of Iain Ashe.

Brand Blue
Lotus Pink
Warm Gold
Pure White
Playfair Display · DM Sans
Brand Foundation
Identity & Values

Ashe Clinics is a warm, professional, community-focused wellness brand. The identity balances clinical credibility with human warmth — it should feel trusted and calm, never cold or corporate.

Trusted
Professional & credible
Jacqui's legal and holistic background. A space where professionals work and clients feel safe. The blue anchors this credibility.
Warm
Human & welcoming
Named for a person, built with care. The pink speaks to the wellness and holistic nature of the space — approachable and nurturing.
Community
Connected & local
A hub of independent practitioners in North Ayrshire. The gold represents the energy and vitality of the community that gathers here.
Logo usage
On white
Ashe Clinics
Health & Wellbeing
On brand blue
Ashe Clinics
Health & Wellbeing
On off-white
Ashe Clinics
Health & Wellbeing
Colour System
Primary Palette

Three primary brand colours plus supporting neutrals. Each colour has a defined role — use them with intention, not interchangeably.

Brand Blue
#3B78D0
Primary · Trust · Credibility
Blue Dark
#2A5BA8
Blue Deeper
#1A3F7A
Blue Mid
#C5D9F5
Blue Light
#EBF2FF
Blue Pale
#F4F8FF
Lotus Pink Dark
#C96880
Accent · Warmth · Wellness
Pink Deeper
#A04F65
Lotus Pink
#F0A8B8
Pink Mid
#F5C8D4
Pink Light
#FDF0F4
Pink Pale
#FFF7F9
Warm Gold
#E8B040
Energy · Community · Vitality
Gold Dark
#B8841A
Gold Deeper
#8A6010
Gold Mid
#F5D48A
Gold Light
#FEF7E6
Gold Pale
#FFFCF4
Supporting neutrals
Ink
#1A1818
Ink Mid
#3D3A38
Muted
#6B7280
Faint
#9CA3AF
Off Dark
#F0EDE8
Off White
#F9F8F5
White
#FFFFFF
When to use each colour
Brand Blue — #3B78D0 Primary headings, navigation, key CTAs (call-to-action buttons), links, progress bars, and anywhere the brand needs to assert trust and professionalism. This is the dominant colour and should do the most work.
Lotus Pink — #C96880 / #F0A8B8 Accents, highlights, Purple Orchid references, wellness-focused content, hero italic text, and anywhere warmth and approachability needs to be communicated. Use the dark shade for text and borders; the light shade for fills and backgrounds.
Warm Gold — #E8B040 Pop-up events, community activity, energy and vitality. Used sparingly as a highlight — never as a background for large areas. Appears in the lotus centre motif and should bring warmth and life to compositions.
Colour Combinations
How the Colours Work Together

The brand palette is designed so that any two colours pair well. Below are the approved combinations with real-world examples of each.

Blue on White / White on Blue
Health & Wellbeing
in Dreghorn
The primary combination. Used for the hero, navigation, and key section headings. Authoritative and clear.
Primary combination
Works for: Hero sections, primary CTAs, navigation bar
Pink Light with Dark Pink Text
Purple Orchid
Holistic Therapies
Soft, welcoming. Used for wellbeing-focused content, Purple Orchid sections, and gentle callout areas.
Wellness accent
Works for: Treatment cards, practitioner profiles, gentle callouts
Gold Light with Deep Gold Text
Weekly Pop-up
Market Events
Warm and energetic. Used exclusively for pop-up events and community activities to give them a distinct visual identity.
Events & community
Works for: Event promotions, market announcements, pop-up cards
Blue Light + Blue Text
Information
& Guidance
Used for informational callouts, helpful notes, and guidance blocks. Creates a calm, informative tone without using the full blue.
Example: This is an informational note using the blue light combination. Used throughout the business plan for helpful context.
Ink Dark on White / White on Ink
Ashe Clinics
Dreghorn
High-contrast combination for premium applications — print, signage, formal documents. The pink italic creates warmth against the dark.
Premium / print
Works for: Business cards, signage, formal letterheads
Ashe Clinics · Dreghorn
A community for
independent wellness
professionals
8
Lettable spaces
£50
Per day
Weekly
Pop-up events
Typography
Type System

Two fonts. One for feeling, one for function. Playfair Display brings personality and warmth — it is the emotional voice of the brand. DM Sans keeps everything readable and clean.

Display — Playfair Display
Health & Wellbeing
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular 400 Ashe Clinics
Medium 500 Ashe Clinics
Italic 400 Ashe Clinics
Italic 500 Ashe Clinics
Use for: headings, hero text, display type, pull quotes, section titles, the brand name itself
Body — DM Sans
Health & Wellbeing
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Light 300 Ashe Clinics
Regular 400 Ashe Clinics
Medium 500 Ashe Clinics
Use for: body copy, captions, labels, navigation, buttons, UI text, all running text
Type specimens — all styles
Display — hero headline
Health & Wellbeing
Display italic — brand accent
in Dreghorn
Eyebrow — section label
Brand Identity System · 2026
H1 — page title
Rent a Space in Dreghorn
H2 — section heading
Weekly & Daily Licences
H3 — sub-heading
What's included in the fee
Body — running text
Ashe Clinics offers flexible space for independent wellness and beauty professionals in Dreghorn, North Ayrshire. Whether you need a full week or a single day, you'll find a welcoming, professional environment with everything you need to focus on your clients.
Body small — secondary text
Licence fees include use of the named space, shared reception, utilities, WiFi, and shared facilities. Professional indemnity insurance is the responsibility of each practitioner.
Caption / label
All figures are estimates based on information available at the time of preparation · asheclinics.co.uk
Font pairing in context
Rent a Space
Your practice, your space
Ashe Clinics offers 8 beautifully equipped spaces available by the week or day. Whether you're a hairdresser, nail artist, therapist, or any wellness professional, you'll find a home here in Dreghorn.
UI Components
Buttons, Tags & Cards

Consistent components across the website, printed materials, and digital documents. Every element has a defined colour role.

Buttons
Button styles
Tags & labels
Tag styles
Weekly let Daily let Purple Orchid Wellness Pop-up event Community Compliance Annual Urgent Complete
Information boxes
Blue info box — used for helpful guidance, informational notes, and context that supports understanding.
Gold caution box — used for important notes that need attention without being alarming. Financial considerations, timing reminders.
Pink note box — used for Purple Orchid-specific content, warmth-focused callouts, and anything related to personal or wellness themes.
Cards
Weekly licence
£125/week
Same space, every week. Includes utilities, WiFi, and shared areas.
Daily let
£50/day
Flexible bookings, available 6 days a week. Book online.
Pop-up table
£20/event
Weekly market events. 10 tables. Wellness and craft vendors welcome.
Brand Voice
How Ashe Clinics Communicates

The brand speaks with warmth and clarity. It is professional without being corporate, friendly without being casual. It respects the intelligence of both practitioners and clients.

Tone principles
Warm and personal. This is a community, not a corporation. Speak to people, not audiences.
Clear and direct. No jargon, no filler. Every sentence earns its place.
Locally rooted. Dreghorn, North Ayrshire. Not a faceless brand. A real place, real people.
Quietly confident. No exclamation marks, no sales pressure. The space speaks for itself.
Named with meaning. The name Ashe carries a personal story. The brand carries that with dignity.
Do and don't
✓  Do write this
"A space for independent wellness professionals in Dreghorn."

"Book a viewing and see if it's right for your practice."

"Your space, your clients, your hours."
✗  Don't write this
"The BEST wellness hub in Scotland!!!"

"Affordable, flexible, amazing spaces available NOW!"

"We offer world-class facilities for all your needs."
Social media voice examples
Instagram caption
"Good things are growing in Dreghorn. Eight spaces for independent practitioners — hairdressers, therapists, nail artists and more. A community worth being part of.

Spaces available from this spring. Link in bio."
Facebook community post
"We're opening Ashe Clinics in Dreghorn and we're looking for practitioners to join us from day one. If you work in beauty, wellness or holistic health and want a professional space without the overheads, come have a look."
Event promotion
"Weekly pop-up market, this Saturday. Ten tables. Wellness, beauty, craft and more. Vendor tables are £20 — book yours before they go. Doors open 10am."
Usage Guidelines
Applying the Brand

Rules for keeping the brand consistent across all touchpoints — website, print, social, signage, and documents.

Spacing & breathing room
The brand feels calm and considered — it is never cramped. Always give the logo, headings, and key elements generous whitespace. When in doubt, add more space rather than less.
Minimum clearance around logo
Ashe Clinics
Health & Wellbeing
Colour don'ts
✗  Never put pink text on blue background
This combination looks like an error and has poor contrast. Always use white text on blue backgrounds.
✗  Never use gold as a large background
Large gold backgrounds feel garish and unfocused. Gold is an accent only — tags, borders, small highlights.
✗  Never mix all three colours in one element
Blue heading, pink subheading, and gold border in the same card = visual chaos. Pick one primary colour per component.
Quick reference — colour application
Element Colour Hex
Primary headingsInk / Brand Blue#1A1818 / #3B78D0
Italic display accentsLotus Pink Dark#C96880
Navigation & eyebrowsBrand Blue#3B78D0
Body textInk#1A1818
Secondary / supporting textMuted#6B7280
Primary CTA buttonsBrand Blue (fill) + White (text)#3B78D0 / #FFFFFF
Wellness / Purple Orchid CTAsLotus Pink Dark (fill)#C96880
Event-related elementsWarm Gold (fill)#E8B040
Page backgrounds (alternate)Off White#F9F8F5
Cards & surfacesWhite + light border#FFFFFF / rgba(0,0,0,0.08)
For Delooze Digital & Monkey Prints: All brand assets, logo files, and this guide are the source of truth for the Ashe Clinics visual identity. Any design work — digital or print — should reference this document for colour values, font choices, and tone of voice. When in doubt, choose blue for trust, pink for warmth, and gold sparingly for energy.